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Politics and the Art of Branding

Why the art of branding is becoming such an important political tool.

Political parties and consumer brands have more in common than you think, both have a set of target consumers and specific marketing strategies.
Here are a few things that political parties can learn from consumer brands
Leveraging Technology
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Brand Proposition
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Brand Ambassador
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Youthful Brand Offering
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Brand Slogan
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Authenticity of Brands
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Can you think of any more tips that political parties must bear in mind while planning their marketing campaign? Tell us in the comments.
curious-marketer-end

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