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Swami Ramdev is a yoga guru known for his work in Ayurveda, business, politics and agriculture. Ramdev founded the Divya Yog Mandir Trust in 1995. In 2003, Aastha TV began featuring him in its morning yoga slot. A large number of people, celebrities from India and abroad included, attend his yoga camps. Patanjali Ayurved is a consumer packaged goods company, based in Haridwar, which was started by Ramdev and Acharya Balkrishna in 2006.