Ray Titus

Ray Titus is Professor of Marketing and Strategy at the Alliance School of Business, Alliance University. His teaching, research, and business consulting interests converge on consumer behaviour and marketing strategy. Prior to academia, he’s worked at the Taj Group of Hotels, INI Technologies, Landmark Gulf Group, and Coffee Day.
Ray’s business articles and expert comments have featured in the Globe and Mail, Sunday Guardian, Voice of America, Telegraph, Hindu Business Line, and other leading media publications. He is also the co-author of the book Business Drama: How Shakespearean Insights Help Leaders Manage Volatile Contexts.
Ray lives in Bangalore with his wife Alphy, son Jaden, and daughter Brooklyn.