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Prashant Kumar is the founder of Entropia, a next-gen marketing services company, now part of Accenture. Entropia has been a pioneer in the area of marketing in the Industry 4.0 era. In 2020, Entropia was recognized as the third-fastest-growing large agency in the world by AdWeek, New York. Earlier, Prashant served as president, Asia world markets, at IPG Mediabrands. He has been on the juries of the prestigious Cannes Lions and Crystal Festival, France, and Lynx Festival, Dubai. He was also a speaker at the Digital Marketing Expo, Germany, and Global Festival of Media, Rome. He has been interviewed by the Wall Street Journal and Bloomberg. In 2019, the International Advertising Association (IAA) recognized him as one of the five digital marketing thought leaders globally. He is an alumnus of St Stephen’s College, Delhi, MICA, Ahmedabad and Harvard Business School.