Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don’t need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Imprint: Penguin Audio
Published: May/2022
ISBN: 9789354925733
Run time : 502 mins
As the business-world becomes increasingly dynamic, innovative, and experimental – the benchmarks for brand-building are changing. Playing by a set rulebook is no longer enough. There are new (and higher) expectations now, and with them come new rules of doing business. From learning to prioritize employees’ well-being to investing in products that can do their […]
