© 2020 Penguin India
The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a ‘relatively unknown young monk’ who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India’s first commercial airline and first indigenous car; how ‘OK TATA’ made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and
many more.
#TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Imprint: India Portfolio
Published: May/2021
ISBN: 9780670095322
Length : 304 Pages
MRP : ₹599.00
Imprint: Penguin Audio
Published:
ISBN:
Imprint: India Portfolio
Published: May/2021
ISBN:
Length : 304 Pages
MRP : ₹599.00
The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a ‘relatively unknown young monk’ who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India’s first commercial airline and first indigenous car; how ‘OK TATA’ made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and
many more.
#TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Harish Bhat is an avid marketer and bestselling author. This is his seventh book. Harish has worked with the Tata group for over 35 years. He is a graduate of BITS Pilani and IIM Ahmedabad. In 2022 and 2023, Forbes listed him as one of the top ten most influential Chief Marketing Officers in the world. Harish lives in Bangalore and can be contacted at bhatharish@hotmail.com.
On this auspicious occasion of J.R.D Tata’s birth anniversary, we embark on a journey through the enigmatic world of the Tata Business Group. From the Visionary founder, Jamsetji Tata, to the modern-day achievements under the leadership of Ratan Tata, these books over profound insights into the Tata legacy, its contributions to the nation, and its […]