Riding the Tiger

How to Execute Business Strategy in India

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How can one survive in a market that is volatile and uncertain?

Which strategies have and have not worked in the past?

What does it take to be successful in India?

What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and redBus?

So what does it take to ‘ride the tiger’? Sound and flexible strategy, operational excellence, and dedication to customer-centric innovation. But what does that really mean? How have successful Indian companies managed challenges in an extremely price-sensitive market? In this book, Wilfried Aulbur and Amit Kapoor look at successful and sometimes not-so-successful strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Bangalore and Gurgaon-the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.