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From Unknown to Unforgettable

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

Know All Answers to Sanatana Dharma (Hindi) / Sanatana Dharma / सनातन धर्म

“सनातन धर्म और हिन्दू धर्म के बीच क्या संबंध है?
• मंत्र कैसे काम करते हैं?
• हमारे जीवन की शृंखला के अंत में क्या है?
• भक्ति योग में क्रिया और प्रतिक्रिया की शृंखला को किस प्रकार बाधित करता है?
• मैं किसी गुरु की पहचान कैसे करूँ?
हिंदू धर्म के सार की इस व्यापक और विस्तृत मार्गदर्शिका में इन प्रश्नों और इनके जैसे कई अन्य प्रश्नों का उत्तर स्पष्टता और सरलता के साथ-साथ हास्य का प्रयोग करते हुए दिया गया है। कृपामय दास ने पचास वर्षों तक विश्व भर में लोगों को सनातन धर्म की आध्यात्मिक संस्कृति की शिक्षा दी है। दशकों तक ऐसे ही प्रश्नों और संदेहों का सामना करने के बाद कृपामय दास ने इन्हें एकत्रित करके पाठकों के सामने इस पुस्तिका के माध्यम से उनके उत्तर प्रस्तुत किए हैं, जिसका उपयोग पाठक अपनी आध्यात्मिक यात्रा के दौरान किसी भी क्षण में कर सकते हैं।”

Glimmers

‘Glimmers’ is more than a journal; it’s a guide to finding joy in the everyday. Created by Cailin, this heartfelt collection of poems and illustrations illuminates the small, yet powerful moments that spark happiness and gratitude.

In these pages, you’re invited to explore your own ‘glimmers’ – those fleeting sparks of light that brighten life’s darker moments.

With thoughtful prompts and space for personal reflection, this journal is a sanctuary for self-discovery, healing, and embracing the beauty in life’s simple pleasures. Let ‘Glimmers’ be your compass in navigating life’s ups and downs, guiding you towards a journey of self-love, gratitude, and joy.

Notable Aspects –

  • A Collectible journal with beautiful illustrations and poetry.
  • Easy to do daily journal, or weekly as per the need.
  • Helps improve mental health and emotional well-being.
  • Helps reduce anxiety and connects with inner peace.
  • An elegant and thoughtful gift option.
  • Written by famous lnstagram poet and artist Cailin Hargreaves.

The Outsiders

For some people, home is nowhere. They feel out of place—they are adrift, the stranger in the crowd. It’s as if they are forever walking around in shoes that don’t fit.

Can they find a home, imperfect as it may be? Sometimes, all it takes is a place at the other end of the world—or a person. Nita, a teacher in Kerala, is desperate for a better-paying job and accepts one in Dubai. It is the 1990s, and Dubai is just becoming a boom town. Everything is changing. But Nita struggles to adjust to the city as an immigrant. Her job as a live-in tutor for a young girl puts her in an unfamiliar, servile role with a wealthy family. Nita starts telling the child’s mother a story from ancient India, where Darius, a sailor, arrives at an Indian port seeking his fortune. As she tells this tale, making it up as she goes, she finds that she’s no longer alone.

This is a two-headed story—the narrators Nita and Darius are nested inside each other like Russian dolls. They are both outsiders in unfamiliar places. They make dangerous choices that take them to the breaking point. And as Nita feels her safety unravel, it does for Darius as well.

The Urban Elite v. Union of India

What does it mean to be a queer lawyer? How should social impact and public interest legislation be undertaken? Is the legal profession a safe space for queer lawyers? What goes through the mind of a queer lawyer when homophobia is masqueraded as a legal argument?

Rohin Bhatt was studying law at the Gujarat National Law University when the Supreme Court gave its landmark judgment in Navtej Singh Johar & Ors. v. Union of India. The apex court was asked to determine the constitutionality of Section 377 of the Indian Penal Code, a colonial-era law which, among other things, criminalized homosexual acts as an ‘unnatural offence’. The verdict changed the lives of the LGBTQIA+ community in India, with activists and lawyers outside the court cheering as the news broke. But five years later, little has changed on the ground.
The Urban Elite versus Union of India is a first-of-its-kind book on queer rights not just of the courtroom, but of the author’s own life. In this book, they present the legal history of the fight for the decriminalization of Section 377, the arguments of the petitioners pushing for their right to marry (and the vicious opposition) and to have families of their own, as well as a story from the frontlines of litigating queer rights by a queer person that presents their own perspective of what it is like to be both personally and professionally involved in a case that had the potential to change the social fabric of this country forever.

Digital Minimalism: Choosing A Focused Life in A Noisy World

A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller

“Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don’t, bring value to your life.”–Ezra Klein, Vox

Minimalism is the art of knowing how much is just enough. Digital Minimalism applies this idea to our personal technology. It’s the key to living a focused life in an increasingly noisy world.

In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives.

Digital minimalists are all around us. They’re the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don’t feel overwhelmed by it. They don’t experience “fear of missing out” because they already know which activities provide them meaning and satisfaction.

Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don’t go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions.

Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day “digital declutter” process that has already helped thousands feel less overwhelmed and more in control.

Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.

Rebel with a Cause

A unique biography that explores and celebrates the life of one of India’s greatest Urdu writers as a rebellious little girl.

‘Aren’t girls and boys equal?’

Right from childhood, Chunni’s favourite word was ‘why’. Why is the sky blue and the grass green? Why can’t I look at the sun for long? Why can’t I have short hair like my brothers?
Chunni’s curious mind was always bubbling with questions. One day, when a coach arrives to teach her brothers how to ride a snowy white horse, Chunni decides she wants to ride, too.

But when she’s told she can’t because she’s a girl, will Chunni have the courage to stand up for herself and ask the most important question of all: why not?

My Little Book of Nava Durga

Let’s dive into the vast and wonderful world of Hindu mythology!

This Navaratri, make way for the guardians divine,
Goddess Durga and her avatars nine!

With charming illustrations and simple language, this short tale about Nava Durga will entertain and delight.

Collect all books in the series!
WHY YOU SHOULD BUY THIS BOOK:

AGE APPROPRIATE: Written in simple language to make reading easy for readers 3 and up
STURDY AND DURABLE: Perfect for learning and playing for a long time
SAFE FOR BABY: Handy format makes this safe for your baby
PERFECTLY SIZED BOOKS: Easy and convenient for little readers to hold
BRIGHT AND FUN PICTURES: To keep your little one interested and engaged
A PERFECT GIFT: For every preschooler for a holistic learning experience

The Visual MBA: A Quick Guide to Everything You’ll Learn in Two Years of Business School

THE INTERNATIONAL BESTSELLER | OVER 250,000 COPIES SOLDLEARN AN ENTIRE TWO-YEAR MBA PROGRAMME IN A FEW SHORT HOURS WITH THIS QUICK AND EASY-TO-READ ILLUSTRATED GUIDEJason Barron spent 516 hours in class, completed mountains of homework, and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource.Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.The Visual MBA is your shortcut to understanding the vital course principles including:– Marketing- Leadership and Management Skills- Accounting- Finance- Strategy- and much more.Skip the fees and save yourself countless hours, this is two years of business school packed into one indispensable, illustrated guide.

The Algebra of Wealth: A Simple Formula for Success

AN INSTANT #1 NEW YORK TIMES BESTSELLER

A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and cohost of the Pivot podcast Scott Galloway.

Today’s workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It’s time for a new playbook.

In The Algebra of Wealth, Scott Galloway lays bare the rules of financial success in today’s economy. In his characteristic unvarnished, no-BS style, he explains what you need to know in order to better your chances for economic security no matter what. You’ll learn:

– How to find and follow your talent, not your passion, when making career decisions
– How to ride and optimize big economic waves (hard truth: market dynamics always trump individual achievement)
– What small steps you can take that pay big returns later, including diversification and tax planning
– How stoicism can help you minimize spending and develop better financial habits

Brimming with wise, game-changing advice from one of the world’s most popular business school professors, The Algebra of Wealth offers a powerful framework for making the most of what opportunities come your way.

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