How did Hotmail amass 30 million active members before getting acquired?
How did Netflix build a user base of over 125 million worldwide?
How did Facebook acquire more than 2 billion users?
The answer is simple: Growth hacking.
Growth hacking is a combination of coding, data intelligence and marketing. It doesn’t take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don’t want you to learn about.
Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.
For further details, visit: www.mastergrowthhacking.com
Imprint: India Portfolio
Published: Dec/2021
ISBN: 9780143456537
Length : 328 Pages
MRP : ₹399.00
Master Growth Hacking by Apurva Chamaria notes the secrets of success and the role of creativity, smart data analysis, and agility that is required for growth hacking. Emerging as the preferred mode of growth for start-ups and entrepreneurs in India, growth hacking is a blend of coding, data intelligence, and marketing. The book includes interviews […]
