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IIMA Strategies for the Future

IIMA Strategies for the Future

Understanding International Business

Prof Ajeet N Mathur
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Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross-border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.

Imprint: Random Business

Published: Mar/2016

ISBN: 9788184000191

Length : 320 Pages

MRP : ₹399.00

IIMA Strategies for the Future

Understanding International Business

Prof Ajeet N Mathur

Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross-border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.

Buying Options
Paperback / Hardback
Ebooks
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