© 2020 Penguin India
Why are you alive today and reading this book?
How will you, a corporate professional, be relevant in the future?
The #1 answer to both is storytelling.
Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling.
Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book
as engaging as a good story. So, what are you waiting for? Head to the checkout counter.
Imprint: Penguin Business
Published: Mar/2023
ISBN: 9780143461951
Length : 284 Pages
MRP : ₹399.00
Imprint: Penguin Audio
Published: Sep/2023
ISBN: 9789357087537
Run time : 515 mins
Imprint: Penguin Business
Published: Mar/2023
ISBN:
Length : 284 Pages
MRP : ₹399.00
Why are you alive today and reading this book?
How will you, a corporate professional, be relevant in the future?
The #1 answer to both is storytelling.
Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling.
Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book
as engaging as a good story. So, what are you waiting for? Head to the checkout counter.
Sandeep Das is a business storyteller and global foresight lead (emerging countries) for Mars Wrigley. An MBA from IIM Bangalore, Sandeep has been a consulting and FMCG leader for over fifteen years. He is a guest faculty at IIM A, IIM B and IIM L.
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