We have an inherent fear of new ideas. We grow up in an environment that forces us to fit in, makes us believe in common goals that are in line with our financial bracket, and ensures we stay within these parameters all our lives. No wonder we’re so far away from innovation.
Innovation comes from taking risks, and risks can only be taken once fears are abandoned. When Mahindra & Mahindra first ventured into the automobiles industry, there was every reason for the company to fail. Today, it’s one of the leaders of the industry. What set its destiny apart?
Change the Rules, Anand Mahindra’s inspiring address at the convocation ceremony of the graduating class of 2014 at IIM Ahmedabad not only reveals the secret behind the organization’s unprecedented success but also highlights the dangers of staying in the comfort zone.
Imprint: Penguin
Published: Dec/2017
Length : 12 Pages
MRP : ₹15.00
