Busy Women

Building Commerce and Culture in Middle India

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There are very few books on women of middle India. This is the woman who was neither the parlour Didi, nor a scion of a business family. Where did she live? What did she do? What did she buy? Where did she study? We knew little beyond the stereotype of groups of women from kitty clubs taking WoW tours and posting photographs on Facebook groups.
As a co-founder of SALT, the author, Shinjini Kumar, has helped thousands of such women start their financial independence journey. Through multiple meetings across multiple cities, Shinjini has captured the unique stories of these very ‘Middle India’ women, witnessing how they have risen despite their archaic marriage and family structures behind the modern living rooms with Apple and Google television sets and Pinterest inspired gardens.
With a writing style that is accessible and fun, Busy Women is an inspirational read on the little green shoots of independence nestled within the ossified joint family structures of so-called Middle India.