From Pony to Unicorn

Scaling a Start-Up Sustainably

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The journey of a business-from a small start-up to a large company ready for an initial public offering (IPO)-is fraught with pitfalls and landmines. To scale a company, one needs to do more than just expand distribution and ramp up revenue. Scale entails a long-term vision that includes putting in place a timeline to achieve anticipated milestones, hiring and managing the right talent, sourcing capital to support expansion and building in simple yet effective processes as well as technology. Scaling requires the founders and the leadership team to understand the different pieces of the puzzle of scale and the components of organization-building.

From Pony to Unicorn lucidly describes the X-to-10X journey that every start-up aspiring to become a unicorn has to go through. The book effortlessly narrates the fundamental principles behind scaling. Peppered with anecdotes, insights and practical wisdom, the book is a treasure trove of lessons derived from the authors’ rich personal experiences in both building and guiding several start-ups that went on to attain the ‘unicorn’ status and became public-listed companies. Guaranteed to make for a very interesting read, the book will be useful to entrepreneurs, leaders and investors involved in scaling start-ups.