Going for Gold

Why Gold Will Always Remain the Eternal and Enduring Investment

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After 2008, as the world lurched from one financial crisis to another, the price of gold rose to over Rs 35,000 per 10 g in 2013. It has since fallen precipitously to a five-year low-under Rs 25,000 for 10 g.

Where will the price of gold go now? How will it perform as an investment? And can we profit from it?

We all want to invest for the future-perhaps for retirement, for a child’s education or to build a nest egg. Whether you are an ordinary or professional investor, a student or an academician, you are faced with a bewildering array of portfolio choices. Where can you find a safe haven for investment that will give you a reliable store of wealth and value untouched by the turmoil of the modern world? In Going for Gold, Nanda Menon outlines the dynamics of the gold market, its demand and supply, its cost of production and geopolitics. Aimed at experts as well as the general reader, this book will answer all your questions on why gold is one of the top investment choices for wealth creation and preservation for Indians.